World cup is already launched. Everyone wanted to get onto the wave of it. One of a matching company has an objectives for gaining female member and consulted our PR consultant James Mak for some idea. James suggested them to host a seminar for educating female football newbie with some basic football concept and rules. During the seminar, James invited press interview for the seminar host, By such action, the matching company arouse massive public interest from the society. From marketing point of view, this campaign is successful for reaching massive amount of people at really low cost. That’s why we always need to do PR work together with advertising. James Mak said: “Today selling is more complicated. The main focus for a brand to sell is to connect with audience but not only clearly stating how your package is and let them choose. Media pitch and PR is the greatest tools for any brand to connect with more audience.” Thanks James Mak for the great job serving this matching company. Wish they catch the wave worldcup bring them and enjoyed the business peak season.